As designers and brands, selecting the fabric for your winter jacket and coat collection is an investment. It is the quality of your product that is going to build consumers’ trust in your brand and ultimately want them to come back to you again.
1. Understand the Final Use
Before you start choosing your fabrics, the final product’s use needs to be determined, for instance, if it’s meant to be urban wear, outdoors, or formal occasions. Understanding usage helps narrow down weight, insulation needs, and performance requirements. A tailored winter blazer will demand a very different fabric than an overcoat or a casual jacket.
2. Focus on Breathability and Comfort
When sourcing fabrics for winter jackets, a major mistake that is seen is only focusing on the ‘warmth’ of the fabrics. However, there is also a need to look into fabrics that are breathable and comfortable for human use, for all brands focusing on products for colder regions, fabrics with higher GSM (grams per square meter) provide better heat retention. But for other regions, where winters may not be very harsh, blended fabrics can increase softness, flexibility and ease of movement. Breathability is equally important to prevent overheating.
Pro Tip: Consider water resistance depending on your target market. Resistance to wind, light rain, or snow can be a major selling point
3. Durability and Longevity
Just as we established earlier in this blog, winter wear is more of an investment than a mere purchase. Any final consumer of the product is expecting durability and longevity. Jackets and coats are expected to last through a few seasons, without piling or losing their shape. High-quality fabrics ensure that there is no early wear and tear in a product.
4. Aesthetics and Drape
The fit of your winter jackets is essentially important; the fit majorly depends on the drape and fabric choice. For a jacket or a coat to provide structure while allowing natural movement, consider different fabric choices such as Tweeds or Jacquards
Kochartex offers a variety of jacketing fabrics and offers solutions to your various pain points, such as flexible MOQs, sending you sample options upon request and more
5. Sustainability and Consumer Trust
As a brand or designer, something you can’t miss is sustainability. Fast fashion or one wear products are out, and consumers are highly aware of where and how their clothing is made. For your brand to have value, choosing responsibly sourced, certified, or recycled fabrics can help you significantly. There is a need to be transparent in fabric sourcing to reassure customers that the product aligns with sustainability and other values.
Bottom Line
Fabric for winter jackets is not one-size-fits-all. Different products require different fabric options, and hence, there is more than one factor you need to consider. While warmth may be a priority, you will also need to consider other aspects, such as durability and sustainability. Let’s say you are a designer and you are choosing fabric for your winter jackets to come, you will need to decide based on the final use of the product and consider looking at samples.
Contact Kochartex today, enquire about fabrics, MOQS and everything you need.
A carefully chosen fabric will not just keep your customers warm; it will build trust, tell your story of quality, and make sure your product stands out.
Brands should evaluate the final use of the garment, climate conditions, comfort, durability, aesthetics, and sustainability before selecting fabrics.
Higher GSM fabrics provide better heat retention and are ideal for colder regions, while lighter or blended fabrics work well in milder winters by offering flexibility and comfort.
Consumers increasingly value transparency and responsible sourcing. Using certified, recycled, or sustainably sourced fabrics builds trust and aligns brands with modern consumer values
